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Wednesday, September 23, 2026
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United Arab Emirates · Regulation

Gulf Capital Bets on Wearable Wellness as WHOOP Lands Billion-Dollar Backing

A fresh wave of Middle Eastern capital is flowing into the fast-growing wearable health space, with sovereign investors doubling down on technology aimed at extending human longevity.

Investment heavyweights Mubadala Investment Company and Qatar Investment Authority have joined a major funding round for U.S. health-device maker WHOOP, pushing the firm’s valuation to about $10.1 billion. 💼📈

The $575 million Series G round also drew participation from 2PointZero Group, Collaborative Fund, Abbott, Mayo Clinic, and Macquarie Capital. Star power added extra shine, with athletes such as Cristiano Ronaldo and Rory McIlroy also backing the company. 🏃‍♂️

The capital injection is earmarked for global expansion, spanning North America, Europe, the Gulf region, Latin America and Asia — a signal that the wearable health race is becoming increasingly international. 🌍

WHOOP’s offering centers on a subscription-based app paired with a continuous-tracking wearable band. Users receive round-the-clock data on sleep patterns, strain levels, recovery metrics, and overall fitness — insights designed to help individuals fine-tune lifestyle habits and reduce long-term health risks. 📊⌚

For the Gulf investors, the move aligns with a broader strategy: backing technology-driven companies positioned to reshape preventive and personalized healthcare. As wellness shifts from clinics to wrists, sovereign capital appears keen to stay ahead of the curve.

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