The Fallout of a Blockbuster Verdict
On a bright Lagos field, under the gaze of keen scouts at an NFL talent camp, a different drama unfolds stateside. The NFL faces a seismic shift after a jury handed down a $4.7 billion verdict against it over the “Sunday Ticket” broadcast package. If upheld, this sum could triple under antitrust laws to a staggering $14 billion.
What’s the Case?
“Sunday Ticket” is the NFL’s premium service allowing fans to watch out-of-market games not available locally on CBS or Fox. The plaintiffs, a class of residential and commercial subscribers, argued that the NFL conspired to keep prices inflated to protect local broadcast deals. They initially sought $7 billion in damages.
Trial Highlights
The NFL defended its pricing strategy, calling it essential for maintaining high-quality telecasts and innovation. Commissioner Roger Goodell and other key figures testified, emphasizing the exclusivity and value of the package.
However, the jury sided with the plaintiffs, awarding $4.6 billion to 2.4 million residential subscribers and $96 million to 48,000 commercial subscribers who subscribed between 2011 and 2023. Notably, DirecTV and Alphabet’s YouTube TV, current rights holders, were not on trial.
Could This Verdict Be Overturned?
Absolutely. The NFL has already requested U.S. District Judge Philip Gutierrez to dismiss the verdict, citing insufficient evidence. Should the judge deny this motion, the NFL plans to appeal to the 9th U.S. Circuit Court of Appeals, with a decision likely next year. A settlement remains a possibility.
Impact on Subscribers
For now, subscribers won’t see immediate changes. Plaintiffs’ lawyers might push for measures to boost competition and lower prices for Sunday Ticket. If the verdict stands, class members could eventually receive compensation, though legal fees would reduce the total.
