In a firm stand against brand impersonation, the Abu Dhabi Commercial Court has brought the curtain down on a local store that had been masquerading under the name of a globally recognized fashion and e-commerce label. The judgment is now final, leaving no room for appeal.
The legal storm began when the genuine trademark holder—operating exclusively in the digital realm—discovered its brand identity plastered across a brick-and-mortar shop. From window displays to ad campaigns, the store had borrowed everything but a license. Customers were led to believe this outlet was the real deal. It wasn’t.
The court didn’t just call foul—it dropped the hammer. The infringing store was ordered to strip its shelves of all products bearing the hijacked name, take down signage, erase its online footprint, and vanish from the Department of Economic Development’s records. All forms of brand mimicry—physical or digital—have been banned.
Even after appeals and legal maneuvers, the Court of Cassation upheld the ruling, solidifying the Commercial Court’s decision as final and enforceable.
This decisive verdict serves as more than just justice for a single brand—it sends a sharp, unmistakable message: in the UAE, intellectual property isn’t just protected; it’s defended with speed and precision.
