Abu Dhabi-based Ethmar International Holding is joining forces with Guggenheim Brothers Media to roll out a new investment fund aimed squarely at the next wave of media and technology innovators.
The fund, described as running into the multi-million-dollar range, will be steered by Dillon Lawson-Johnston—whose lineage traces back to the founder of New York’s Guggenheim Museum—alongside Criswell Fiordalis, a long-time operator in the global entertainment and media business.
While the fund’s exact size remains under wraps, its ambitions are clear. Capital will be directed toward businesses shaping how content is made, distributed, and experienced. That includes advanced production studios, gaming ventures, and start-ups built around the fast-growing creator economy.
Guggenheim Brothers Media, a privately held investment firm, said the strategy spans content creation, creator tools and infrastructure, digital intellectual property, entertainment technologies, fan-engagement platforms, and new forms of storytelling designed for emerging audiences.
For Ethmar, the partnership marks another step in positioning the UAE as a hub for capital backing creative and technology-driven industries. For Guggenheim Brothers Media, it extends a legacy name into a future where media, technology, and culture increasingly converge.
