Ethics and Copyright Law in an AI-Excited World

Communicators are pressured to write and create content faster than ever for more channels than ever. Many costly mistakes come from a lack of knowledge or know-how of legal and ethical communication principles. A poorly written post or unapproved use of a visual can undo years of reputational work for brands. Learn the most important rules to follow from public relations author Melissa Vela-Williamson and media law attorney Alicia Calzada who has challenged copyright issues of all sizes.

You’ll discover the most common legal pitfalls in content creation and publishing, learn why AI tools should be handled cautiously, and how the latest platform policies can inform your work as a professional communicator. These legal tips and public relations principles can save your organization (and YOU) money, stress and reputational damage.

As seen at the national Ragan | PR Daily Social Media Conference

In this seminar, we’ll explore:

• The latest regulations and looming legislation to watch that impacts social media
• Legal considerations around how you identify, communicate with, and market to audiences in this dynamic time
• The legal gray areas of AI tools like ChatGPT
• How to move beyond compliance to become an ethical content creator and AI communications strategist
• Dedicated Q&A session so you can ask what’s on your mind!
• As a special bonus, all attendees will receive a copy of Melissa Vela-Williamson’s book, Smart Talk: Public Relations Essentials All Pros Should Know, to take home or donate to an aspiring pro!

Your speakers:

Melissa Vela-Williamson, M.A., APR, CDP

Melissa Vela-Williamson is an accredited, internationally-recognized public relations strategist, national PRSA columnist, podcast host and author. With two decades of multicultural and integrated communications experience, Melissa serves as a consultant, trainer, and account director at her boutique firm, MVW Communications. She has directed communication initiatives for over 100 brands. With unique experience in employee communications and DEI, Melissa leverages her PR expertise and acumen as a Certified Diversity Professional to create social good. Her book, Smart Talk: Public Relations Essentials All Pros Should Know was published Oct. 2022 and quickly became an Amazon Bestseller. For more information on her or her firm’s services, visit mvw360.com.

Alicia Wagner Calzada, Esq.

Alicia Calzada is a Media Law Attorney based in San Antonio, Texas. She has represented a variety of media and business clients, including trade associations, print and online publications, television stations, movie companies, corporations that use photography, and individual creative professionals. A former journalist, she currently serves as the Deputy General Counsel for the National Press Photographers Association and works on a variety of matters involving First Amendment, copyright and social media and speaks regularly on these issues. Alicia has devoted a significant portion of her practice to advocating for the interests of creative professionals and has been involved in the passage of major copyright and First Amendment legislation on the federal and state levels.