Lulu Retail Holdings PLC has closed its 2025 financial year on a high note, posting its strongest performance to date as revenue climbed to $7.9 billion (AED 29.1 billion), a 4.1% rise over the previous year.
The group’s net profit reached roughly $205 million (AED 753 million), comfortably ahead of earlier projections. The numbers reflect a year in which physical expansion and digital acceleration moved in tandem.
Shareholders are set to benefit from the momentum. The board has proposed a final dividend of 3.5 fils per share for the second half, bringing the full-year payout to 7 fils per share — a total distribution of about $197 million (AED 724 million).
Behind the headline figures lies a powerful growth engine: e-commerce. Online revenue jumped 38.6% year-on-year, with the fourth quarter alone recording a striking 51.8% surge. Digital channels accounted for 7.3% of total retail sales in that final stretch, underscoring a shift in how customers are filling their baskets.
The company also widened its physical footprint, opening 20 new stores during the year and pushing its network to 267 outlets across the region. With revenue edging closer to the $8 billion mark, management has mapped out the next phase — an additional 50 stores slated to open between 2026 and 2028, deepening its presence across the GCC.
For Lulu, FY25 was less about incremental gains and more about scale — bigger sales, broader reach, and a digital business that is no longer just complementary, but central to its retail strategy.
