Saudi Crackdown on Retail Lottery Draws: Ministry Clamps Down on Sales Promotion Tactics

Under the watchful gaze of the Saudi Ministry of Commerce, the curtains have closed on a clandestine practice gripping certain commercial entities and individuals. Their crime? Orchestrating lottery-style prize draws, enticing consumers to purchase goods for a chance at victory.

Summoning these transgressors, the Ministry commenced legal proceedings against them, wielding the weight of the law before the inevitable handover to the Public Prosecution.

In stern admonition, the Ministry declared an unequivocal ban on coercing consumers into purchases as a condition for contest participation. Gone are the days of contest vouchers nestled within merchandise or inflated prices masquerading as opportunity.

Such practices, tantamount to the forbidden realm of lottery, find no sanctuary within the Kingdom’s regulations.

Drawing authority from the Anti-Commercial Fraud Law and its Executive Regulations, the Ministry laid down the gauntlet: no purchase requirements for contest entry, no exceptions. Shariah principles and local customs stand as unwavering sentinels against such encroachments.

Vowing stringent oversight, the Ministry vows to uphold the integrity of commercial ventures and licensed advertisers. Any dalliance with unlicensed contests or their promotion shall face swift retribution.

In the grand tableau of Saudi commerce, the brushstrokes of regulation paint a vivid portrait: integrity preserved, fairness assured, and consumers shielded from the siren call of manipulative practices.

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