Global pop icon Taylor Swift has stepped into a trademark battle, urging the U.S. government to deny registration of the phrase “Swift Home” to a bedding manufacturer, arguing that the branding strays too close to her own.
In a filing before the U.S. Patent and Trademark Office, Swift’s company contended that the flowing, cursive “Swift” in the proposed “Swift Home” logo bears a striking resemblance to her signature — a stylized mark long associated with her name and merchandise. The concern, according to the objection, is simple: shoppers might assume the singer has lent her approval, or even her brand, to the bedding line.
The company seeking the trademark, Cathay Home Inc, applied to register “Swift Home” for products including pillows, sheets and mattresses. Its goods are sold through major retailers such as Bed Bath & Beyond, Target and Nordstrom.
Swift, a 14-time Grammy winner whose record-shattering The Eras Tour became the highest-grossing concert tour in history, holds federal trademarks covering her name across a wide sweep of merchandise — from clothing to home textiles. Her filing argues that the proposed “Swift Home” mark overlaps with categories she already protects, raising the likelihood of marketplace confusion.
While Swift has navigated intellectual property disputes before, trademark observers note that she has not been especially aggressive in filing oppositions compared to other celebrities with similarly expansive brand portfolios. Some suggest the visual similarity between the bedding company’s script and Swift’s signature may have prompted this particular challenge.
If the trademark office sides with the singer, the bedding company’s application could be blocked or forced into modification. If not, the dispute may escalate further. For now, the fight centers on a single word — “Swift” — and whether, in the eyes of consumers, it belongs in the bedroom aisle or remains firmly tied to one of the world’s most recognizable pop stars.
