In a twist worthy of tech folklore, a small Virginia startup has stepped forward to claim the feathers Elon Musk left behind. The company, calling itself Operation Bluebird, has asked the U.S. Patent and Trademark Office to scrub away the old Twitter trademarks — so it can resurrect them for its own platform, boldly titled “twitter.new.”
According to its recent petition, the group wants legal rights to both “Twitter” and “tweet,” arguing that Musk’s rebranded empire has effectively tossed the iconic blue bird out of the nest. Their claim is simple: if X no longer uses the marks, someone else should be allowed to.
The filing comes from someone with a front-row view of the platform’s branding evolution — a former Twitter trademark lawyer who now guides Operation Bluebird’s legal strategy. His argument: the Twitter identity is gone, folded into Musk’s stark new “X” universe and stripped from products, services, and marketing.
And Musk himself seemed to confirm the burial when he declared that the company would “bid adieu to the Twitter brand and, gradually, all the birds.”
With the blue bird logo vanished and twitter.com rerouted into the metallic halls of x.com, the startup claims the trademarks have been legally abandoned. X Corp., for its part, has yet to respond.
Some experts note that if X truly stopped using the old brand, defending it in a cancellation fight could be an uphill climb. Still, even if Operation Bluebird succeeds in clearing the marks from the registry, X might try to block them from using the resurrected name in the real world.
For now, the challenge stands as a curious experiment — a test of whether a tech giant will fight for a legacy it publicly left behind, and whether a plucky newcomer can bring a once-beloved brand chirping back to life.
